China Market Access: How to Succeed in this Growing Market
Your Challenge
China flagChina continues to experience rapid consumer consumption growth. For example, some estimates put the China apparel retail market alone at over $100 billion USD by 2013. As such, many retailers and brands are gearing up for rapid China growth and expansion.

Critical factors to success in this market include understanding the local distribution network, the buying habits of the Chinese consumer, and regulatory requirements which can differ significantly from US and European requirements. (Approximately 37% of products that pass for the US market fail in the China market.) Chinese standards apply to both domestic and imported products sold in the China and the Chinese government continues to randomly select products from shelves to perform testing to check for compliance, highlighting the need to meet regulatory requirements.

With complex and often developing legal and industry/product specific requirements and enforcement actions, you need to clearly understand:
  • How can you access China with minimal risk?
  • What are the requirements for your particular products?
  • What is the industry best practice?
Our Approach
Working with an independent and knowledgeable compliance partner who can advise on best practice approaches to navigate the regulatory and market access requirements for your product range is crucial. Our approach can help you:
  • Deliver compliant products to market with confidence
  • Reduce the risk of financial loss, liability and safety issues associated with non-compliant products
  • Protect your reputation and brand

Our Solution

At Bureau Veritas, we are a proactive supply chain partner ready to assist companies entering or selling in the China market with a full solutions approach. We recognize that companies need more than a simple testing solution to be successful in this market. That’s why we offer comprehensive services including:

  • A dedicated technical team to provide support access in China
  • Technical training on strategies to enter the China market
  • Professional consultation to overcome challenges
  • Intervention and inquiry services on your behalf with key government agencies including Entry-Exit Inspection and Quarantine Bureaus (CIQ) and China Certification & Inspection (Group) Co., Ltd (CCIC)
  • Technical training for factories on visual inspections services based on GB standards
  • Education for vendors and manufacturers throughout the supply chain
  • A flexible three-tier testing approach that allows you to select the appropriate level of training based on your risk and brand strategy. Learn more

Benefits

Superior Service – Our dedicated Technical Services team in China supports your market access with professional consultation, problem resolution and liaison services with key government agencies.

Full Solution Services – We offer a range of services to support your entry or activities in the China market from consultation services to education for your supply chain and a flexible star level approach for testing that allows you to select the best option  based upon your risk and brand strategy.

Approved provider for CNAS reports (China National Accreditation Service for Conformity Assessment) – CNAS reports are required for all products sold in China. Our laboratories offer CNAS approved reports in Chinese and bi-lingual reports in Chinese and English for US clients.
Quick Facts

Chinese consumers have a preference for foreign made goods which are of high value and quality.
How we can help: As a global solutions provider we are ready to support your multiple sourcing channels worldwide manufacturing for the China market.

Compliance can be complex. For apparel alone, there are over 700 product standards for different textile and apparel products.
How we can help: Our Technical Professionals are ready to assist you with their knowledge and first-hand experience. Members of our technical staff regularly participate in drafting Chinese GB Standards.